The Groundswell @ Work

Several weeks back I contacted Hanson Hosein at UW’s MCDM via LinkedIn to connect him with Jill at Practical Chic. Hanson contacted Jill and now it looks like they’re on the move to further tap into the groundswell and catapult Jill’s book to the stars. Hanson writes on Flip the Media:

I’m going to propose an MCDM partnership to my Multimedia Storytelling students, as she begins her marketing campaign in earnest (which she describes as “placement, word-of-mouth and television”) in the next few weeks.  She’ll be a guest in our third class, and one of our assignments could be to figure out how to produce some short, MCDM-branded online videos that capture the book’s practical, humorous essence.  Jill is supposed to be leveraging traditional media with possible TV appearances on Good Morning America and Today, so it’d be interesting to see what we can do on the social media storytelling side (and how much attention we can garner for our program).

Hopefully the MCDM-Practical Chic parternship will produce a year of financial modesty for women all across the country.