I’m in the middle of reading the free digital book, There Is No Secret Sauce, by Adam Metz and have already gotten more than my money’s worth (How could I not? But really this is a great find). Metz “devises long-term, iterative social web strategies that guide brands from basic social web objectives (“listening”, “talking”) to complex strategies (“energizing”, “co-innovating”).”
I learned about this new release this morning, thanks to UW’s Flip the Media and have already found some great stuff to put into action. Check out the description from the MCDM website below:
A useful, funny 75 page guide on how to evangelize for social media going at your small or medium organization, now available as a free downloadable e-book here.
“Before beginning a tactical engagement in social media, you’ve got to get your team on board…. We’re shooting for a slow and steady invasion (think Operation Torch, the deliberate 1942 Allied Invasion of French North Africa) versus a fumbling try everything disaster here (think Operation Market Garden, the poorly planned and aborted full-scale European invasion that followed DDay). You’re not a restaurant consultant, struggling to save a dying Pan-Asian Fusion restaurant. You’re not going to throw everything at
the wall and see what sticks.”
Thanks for a great resource Adam!
