The Groundswell @ Work

Several weeks back I contacted Hanson Hosein at UW’s MCDM via LinkedIn to connect him with Jill at Practical Chic. Hanson contacted Jill and now it looks like they’re on the move to further tap into the groundswell and catapult Jill’s book to the stars. Hanson writes on Flip the Media:

I’m going to propose an MCDM partnership to my Multimedia Storytelling students, as she begins her marketing campaign in earnest (which she describes as “placement, word-of-mouth and television”) in the next few weeks.  She’ll be a guest in our third class, and one of our assignments could be to figure out how to produce some short, MCDM-branded online videos that capture the book’s practical, humorous essence.  Jill is supposed to be leveraging traditional media with possible TV appearances on Good Morning America and Today, so it’d be interesting to see what we can do on the social media storytelling side (and how much attention we can garner for our program).

Hopefully the MCDM-Practical Chic parternship will produce a year of financial modesty for women all across the country.

There Is No Secret Sauce

I’m in the middle of reading the free digital book, There Is No Secret Sauce, by Adam Metz and have already gotten more than my money’s worth (How could I not? But really this is a great find). Metz “devises long-term, iterative social web strategies that guide brands from basic social web objectives (“listening”, “talking”) to complex strategies (“energizing”, “co-innovating”).”

I learned about this new release this morning, thanks to UW’s Flip the Media and have already found some great stuff to put into action. Check out the description from the MCDM website below:

A useful, funny 75 page guide on how to evangelize for social media going at your small or medium organization, now available as a free downloadable e-book here.

“Before beginning a tactical engagement in social media, you’ve got to get your team on board…. We’re shooting for a slow and steady invasion (think Operation Torch, the deliberate 1942 Allied Invasion of French North Africa) versus a fumbling try everything disaster here (think Operation Market Garden, the poorly planned and aborted full-scale European invasion that followed DDay). You’re not a restaurant consultant, struggling to save a dying Pan-Asian Fusion restaurant. You’re not going to throw everything at
the wall and see what sticks.”

Thanks for a great resource Adam!